Total Media Launches BritBox's Spitting Image with Picnic Media's 'Swipe Right' Format

Total Media Launches BritBox's Spitting Image with Picnic Media's 'Swipe Right' Format 47Streaming service BritBox has worked with Total Media and Picnic Media to drive subscriptions via an entirely new mobile ad format called Swipe Right. Inspired by dating apps, the ‘Swipe Right’ format was used for Spitting Image’s revival earlier this month. The novel mobile ad format allows users to ‘swipe left’ to dislike or ‘swipe right’ [...]

Published October 29, 2020 at 12:29PM. Read full article at Politicians in the News Portal.

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